WHO WE ARE
Vetceterra Solutions Inc.
Created in 2016 by the CEO, a small animal Canadian veterinarian, Vetceterra Solutions (VS) is now exporting in 30 countries and provides a dignified ending to over 700 000 animals a year. Still a young and agile company with innovative ideas, VS now has the means to have great ambitions to put our vision in action.
Vision
A dignified end of life for family pets, experienced by veterinarians, practice staff and pet parents as a compassionate and loving moment, true to the unique bond between the animal, the family and the health professionals.
Mission
To improve the euthanasia experience for all involved by providing a purposeful body bag that makes veterinary teams feel better about how beloved pets are handled after passing.
Team
Vetceterra’s team is a mosaic of exceptional professionals with outstanding skills and a big heart. Our strong values based on integrity, respect, equality and ecology. These values guide our team choices every day. A healthy and respectful work environment is a priority. Balance in life and work is facilitated by flexible working hours and adapted collaborative tools. Our team is composed of women except for our sales star Alejandro, originally from Latin America. It is also diverse, with 3 members coming from other countries than Canada.
OUR TEAM
CÉLINE LEHEURTEUX, DMV, CEO and Founder
Production and Business development
Active in small animal practice since 1999, Céline Leheurteux is interested in the psychological aspect of veterinary practice with the purpose of optimizing relationships both within the care team and with clients.
Through the years, she has developed a personalized approach to euthanasia, a defining medical act, one that has a huge impact both for the client and the veterinarian, and for which practitioners are not prepared well for during their University curriculum. Having suffered from the lack of training in euthanasia, she is committed to share her knowledge and clinical experience with veterinary teams to improve the experience of euthanasia for everyone involved in the process. In the last 5 years, she has attended international veterinary conferences and is on a mission to share the best of what she has learned in lectures on end-of-life and communication and in the clinic on the Practical Classes in Small animal Euthanasia RACE approved CE platform .
As she could not find anything on the market, it appeared inevitable to design a pet body bag that would respect the bond between the vet team, the pet and the family. Ecology is a core value that guided her choices in the design of EUTHABAG; she spent years researching and developing a leakproof pouch made from recyclable material that could be incinerated without doing harm to the environment. PVC although easy to waterproof was not an option because of its toxicity and the inability to integrate recycled material. In addition, the ink used for silkscreen printing is water-based.
Concerned by animal and people welfare she participated in spay and neuter clinics in Costa Rica since she graduated. Celine is a mother of 3 that loves to ride ponies when she can leave the office!
ALEJANDRO ROFFO, DVM, MBA
Sales & Business development
Alejandro grew up in Costa Rica and studied veterinary medicine in Argentina. He chose to settle in Montréal with his family in 2003. He received an MBA from UQAM in 2007 and has worked as a representative in the veterinary industry since 2005. He is particularly interested in developing strong long-term relationships and is focused on customer service.
He participated in the successful launch of several veterinary products such as Vetoryl, Clavaseptin and Otizole. His vast experience as a representative allowed him to understand the challenges of veterinary teams and how to help them provide animal owners with the best customer experience possible.
He is involved in the community by raising funds for the MIRA Foundation, the DMV Foundation, the Community Veterinary Outreach, the British Columbia and Alberta Guide Dogs and Make a Wish in the Atlantic provinces, among others. Alejandro, like the rest of the team, has a little boy to whom he passed on his passion for soccer!
MÉLANIE BRUNET
Logistics and accounting
Mélanie is a lively and talented young woman who has worked in various fields such as agriculture, real estate, wellness, administration and accounting.
She is as comfortable with the public as she is with the numbers. Melanie is responsible for billing, logistics and bookkeeping at EUTHABAG.
To top everything off, not only does she have a flourishing career, she’s also raising 4 beautiful and talented children!
VICKY MARION
Marketing & Operations Manager
Passionate about social impact, Vicky thrives in an environment where she can help others and positively impact people’s lives.
After beginning her career in a marketing agency, Vicky launched her own business while getting involved in various non-profit organizations.
Vicky entered the world of veterinary medicine in 2018 after joining the Vet & Nous team and leading its marketing efforts. She also lived in Boston (US), working on a social impact startup before returning to Canada due to the pandemic.
Her atypical professional path shows that Vicky has an insatiable curiosity, is not afraid of failure, is versatile, and has a unique business vision. Finally, she is passionate about travel. She has traveled to more than 11 countries so far, hiking, yoga, and eating good food! Vicky joined EUTHABAG in 2022, a year after having her first child and traveling the world with her family!
AMBER LAROCK
Social Media Specialist
Amber is passionate about all thing’s animal and human welfare, and she thrives when given the opportunity to support both.
Amber is a Licensed Veterinary Technician that began her veterinary career in emergency medicine. After working in the ER for 6 years, she then transitioned over to an online career creating pet health content for pet parents. She has always had a passion for making sure pet parents can find online factual and helpful information regarding their pet’s health.
Amber began traveling full-time in 2019 with her writing business in tow, and she volunteers with animal rescue organizations during her time off. She currently lives in Chiang Mai in Thailand with her two cats, Oliver and Quinn. Amber was thrilled to join the EUTHABAG team as their Social Media Specialist to help spread the word on a more compassionate approach to pet euthanasia.
BORIS DUJOVNE
Customer Experience Manager
Boris Dujovne brings great experience and a heart full of passion to our team. Over the past decade, Boris has been deeply involved in the world of animal care as a veterinary technician and dog trainer.
As Customer Experience Manager, Boris is committed to using his expertise to improve the experience of our veterinary teams members and our valued customers. He shares a love of animals, just like our beloved colleagues, with his three dogs, five cats and even a rabbit being part of his furry family.
Boris's passion doesn't stop with his career; he also takes care of a farmhouse nestled in the picturesque landscapes of southern Quebec. With his knowledge of animal care and his warm and friendly personality, Boris will undoubtedly become a valuable member of our team.
SUNDAY COZZI, DVM
Sales
Nearly half of Dr. Sunday Cozzi’s 25-year career has been focused on end of life care for furry family members. After spending 10 + years providing in-home hospice and euthanasia, she has spent enough time sitting on the floor (in bedrooms, kitchens and even bathrooms!) with grieving families to understand their needs and desires. Her conviction that plastic bags are for trash and should never be used for deceased pets led her to EUTHABAG. She is delighted to be part of a team that is focused on elevating the end of life experience for everyone involved and committed to promoting social causes and protecting the environment.
Sunday currently lives in South Carolina with her husband and a goofy rescue dog. Two cats allow them to share their home. A recent empty nester, she enjoys good food, travel, exercise, laughing as often as possible, spending time with friends and (fun fact!) plays fantasy football (won her league in 2022!).
MYRIAM DORÉ
Administration and Customer Service
Since childhood, Myriam has developed a deep love for animals, the outdoors and the environment. With a degree in nature and animal health, she has immersed herself in her passions by working for almost 20 years in a veterinary emergency center. Passionate about the unique bond between owners and their animals, she always finds great satisfaction in customer service, where her commitment and attention to detail make all the difference.
In search of new challenges, she joined the EUTHABAG team in May 2024, where she can continue to combine her passion for animals and her commitment to the environment in a stimulating context.
Discovering new horizons is also a great source of joy for her, especially through outdoor and long-distance hiking trips. She loves exploring less classic destinations, her last trip being to Kyrgyzstan. She enjoys trying new sports and adventures with her dog Coco Ninja in her free time.
We are a Certified Women Owned! WEConnect International’s vision is “a world in which women have the same opportunities as men to design and implement business solutions that create wealth and the sustainable prosperity of their communities.”
PARTNERSHIPS
The Québec Ministry of Economy, Innovation and Energy, is a partner in our intellectual property strategy.
EUTHABAG is patented in Canada and in the U.S.
EUTHABAG also has an industrial design and is a registered trademark in Canada, U.S., and Europe.
The Companion Animal Euthanasia Training Academy was created by Kathleen Cooney, the renowned euthanasia educator. Providing outstanding education in companion animal euthanasia to improve the overall experience for the pet, caregiver, and veterinary team.
CAETA offers onsite trainings throughout the United States and around the world. These one-of-a-kind events consist of lectures and laboratory sessions taught over the course of 1.5 days. For those unable to commit to onsite training, CAETA offers a 10H online training.
